Advertising is all around us these days, from our email inbox to the bus stops we
queue at and the TV we relax in front of before we go to bed.
Implicit in the ad showing the sexy man in the powerful car and the cute girl with
perfect hair is the message that if we buy the product, we will be rich, successful
and happy.
Is it fair to exploit our secret dreams and desires in this way? I think not, especially
when advertising is so ubiquitous and bombarding us from all sides.
However, those in favour of advertising say that it’s convenient and beneficial,
especially targeted web advertising based on our search history and surfing behaviour.
It’s claimed that it’s better to see an ad for a product or service you’re interested in
than one you are not. I’m on the fence about this. I think it’s a trade off between
privacy and convenience.

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