Why use Instagram?

Yesterday, on the bus, I saw a young woman enthusiastically scrolling through her Instagram feed and liking photos. I must admit that I didn’t really understand why. I have an Instagram account, but I don't post very often. I don't really get it.
I mean, I know it's a photo sharing application, but what is all the fuss about, and how are people using it?
The app was created by Kevin Systrom and Mike Krieger, and launched in October 2010.
You can use Instagram to upload photos and videos and edit them with various filters. Your content can be organized with tags and location information. You can browse other users' photos by using tags and locations, and view trending content. You can also "like" photos, and follow other users to add their content to you feed and see them automatically when they’re posted.
So, how are people using it? Well, it seems that a lot of people are using Instagram to keep in touch with friends and family. Posting regular pics helps keep loved ones informed and up-to-date on what's going on with you and what’s happening in your life.
Another use is following famous people and celebrities. Maybe you want to see what your favourite singer or footballer is doing, or perhaps you want to follow your favourite fashion brand or artist. Instagram gives you the opportunity to feel close to people and companies that are, in reality, very far away from you, both physically and socially.
The Instagram app can also be a very powerful tool for business owners. It can be used to build or strengthen a brand and to find more customers.
Instagram now has over 1 billion users, so a strong presence on the platform can give companies an edge in the marketplace.
Whatever you use Instagram for it's without doubt one of the most popular app in today's busy world of social media.

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