1. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
2. Life's too short to hang out with people who aren't resourceful.
3. The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
4. If you can't tolerate critics, don't do anything new or interesting.
5. If you don't understand the details of your business you are going to fail.

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